Nearly 150,000 of the limited-edition, customized cereal boxes will be sold exclusively at ShopRite this spring.Įach winning store also receives prize money ($3,000 for the top five stores, and $500 for the remaining winning stores) that is donated to local food pantries chosen by the store teams. ShopRite and General Mills will recognize the 45 top fundraising stores and employees with special in-store celebrations and cereal box unveilings from March 10 through May 6. “The ShopRite’s Partners In Caring Cheerios Contest is a beloved tradition among our associates and an important tool in our fight against hunger.” We are proud of the efforts by our hard-working associates and generous customers to raise money for regional food banks and help put food on the table for families facing food insecurity,” said Rob Zuehlke, manager of corporate social responsibility, ShopRite. “Shoppers may recognize their favorite associate on this iconic cereal box when they visit our stores and pick up Cheerios. The top fundraising stores select employees to appear on the cereal box in spring.
The campaign also encourages customers to round their grocery purchases up to the nearest dollar. To earn a photo on the cereal box, ShopRite employees across stores compete each September during Hunger Action Month in the annual ShopRite “Partners In Caring Cheerios Contest.” With this year’s contest theme,“Our ShopRite Partners in Caring All Stars,” serving as backdrop, ShopRite associates came together again to collect donations at check-out and in-store in the fight against hunger. Store fundraising efforts this year raised more than $1.1 million for regional food banks. Keasbey, New Jersey-based ShopRite and 102 ShopRite employees will appear on limited-edition Cheerios boxes as part of an annual tradition recognizing employees for fighting hunger in their communities.
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